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CiCi's Pizza Debuts New Test Unit

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Nov 08, 2011, Coppell, TX

CiCi’s traditional buffet line has been expanded, and the staff has new uniforms.
View slideshow

CiCi’s Pizza opened a new restaurant Monday in Murphy, Texas, showcasing elements the buffet chain plans to incorporate in future restaurants.

Coppell, Texas-based CiCi’s said the new company-owned outlet incorporates a dedicated to-go entrance and register area, expanded menu boards to highlight catering options, new finishes, new uniforms for the staff, an extended buffet line and happy-hour pricing from 2 p.m. to 4 p.m.

The 4,000-square-foot restaurant is located in a strip shopping center in the Dallas suburb.

Customers lined up on opening day to be among the first 100 adult guests to win a free pizza buffet a month for a year. The company also dropped hundreds of wallets in the area with coupons for a free buffet.

The location’s new happy hour pricing, from 2 p.m. to 4 p.m., offers an adult buffet for $3.99. The lunch buffet, which is available from 11 a.m. to 2 p.m., is priced at $4.99, while the dinner buffet is $5.49. The to-go and catering menu also highlights special prices to accommodate orders for one to 100 pizzas or more.

Take a look at CiCi’s new restaurant

CiCi’s has 600 units in 35 states.

Read more: http://nrn.com/article/cicis-pizza-debuts-new-prototypeBy Ron Ruggless

By Ron Ruggless

CiCi's Pizza Debuts New Test Unit

See All
Nov 08, 2011, Coppell, TX

CiCi’s traditional buffet line has been expanded, and the staff has new uniforms.
View slideshow

CiCi’s Pizza opened a new restaurant Monday in Murphy, Texas, showcasing elements the buffet chain plans to incorporate in future restaurants.

Coppell, Texas-based CiCi’s said the new company-owned outlet incorporates a dedicated to-go entrance and register area, expanded menu boards to highlight catering options, new finishes, new uniforms for the staff, an extended buffet line and happy-hour pricing from 2 p.m. to 4 p.m.

The 4,000-square-foot restaurant is located in a strip shopping center in the Dallas suburb.

Customers lined up on opening day to be among the first 100 adult guests to win a free pizza buffet a month for a year. The company also dropped hundreds of wallets in the area with coupons for a free buffet.

The location’s new happy hour pricing, from 2 p.m. to 4 p.m., offers an adult buffet for $3.99. The lunch buffet, which is available from 11 a.m. to 2 p.m., is priced at $4.99, while the dinner buffet is $5.49. The to-go and catering menu also highlights special prices to accommodate orders for one to 100 pizzas or more.

Take a look at CiCi’s new restaurant

CiCi’s has 600 units in 35 states.

Read more: http://nrn.com/article/cicis-pizza-debuts-new-prototypeBy Ron Ruggless

By Ron Ruggless